There are five types of communication competencies. The competencies include: informative messages, affective messages, imaginative messages, ritualistic messages and persuasive messages. As stated by Cooper and Simonds (2011), an informative message is a message that allows teachers/ educators to receive or send messages that give or obtain information.
An affective message is one in which the feelings and emotions of the educator are clearly expressed. Imaginative messages are implications that allow the viewer to contemplate, hypothesize and visualize. An example of an imaginative message is a poster that states the pros and cons of going to college. Another communication competency is a ritualistic message.
Ritualistic messages are defined by Cooper and Simonds (2011) as, "communications that demonstrate competence in sending and receiving message that maintain social relationships and facilitate interactions." An example of a ritualistic message is a poster of classroom rules, or any other visual message that is communicated to a large audience in a public way and sets guidelines for appropriate behavior.
The final communication competency is a persuasive message. A persuasive message is used when a teacher or educator is attempting to manipulate the situation. For example, one persuasive message is when a teacher sends an email to a parent regarding the parents concerns about his/her child's current grade. The teacher responds, acknowledging the parents concerns but offering "sound reason" and affirmation to support her decision on the grade she/he gave the student (Cooper & Siomonds, 2011).
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